To understand how SEO can boost sales and traffic on your site, let’s talk about what Search Engine Optimization(SEO) is. SEO is a series of methods used to rank your website higher in search engines. Some of these methods are site optimization, keyword research and quality content creation. When these methods come together, you will likely be positioned higher on search engines listings. This means your website will be seen more frequently on places like Google, Bing. and Yahoo. As a result, you receive more traffic on your website, hence, more sales.

How does SEO work?

It’s hard to pinpoint SEO because of all the different factors that affect where your website lands on a result page. The article “21 Actionable SEO Techniques That Work GREAT in 2019” by Backlinko has plenty of information on the components of SEO. One of the main topics covered in this article is keyword research. When people search something, the search engine tries to find the most relevant results for the keywords in their search. Your website becomes more relevant when you use these keywords in your content. As a result, if your content contains these relevant key words, your website has a better chance of being seen.

What are Untapped Keywords?

Now, you might be thinking, “Wow that’s it? All I have to do it find a relevant keyword?” Sadly it’s not that simple. Remember that your not the only one competing for the top spot on Google. SEO isn’t just something you do, it’s something you compete for. Other companies are going to try using the same keywords as you, making it harder for you to rank above them. Therefore, keyword research also includes finding “untapped” keywords. Yes, keywords that are relevant when searching, but are not used much on other websites. Your website will be a more relevant result when you use these “untapped” keywords.

Now hold on… can I just spam these “untapped” keywords and rank above them all? It’s a little more complicated than that. First of all, if you just spammed a keyword all over an article, it would likely become repetitive and cause users to click off. Search engines see how long users spend on a result. If a user spends a long time reading your content, then your website will likely be ranked higher. This means you have to make an effort to create quality content that will keep users enticed.

Congratulations! You can now somewhat hold a conversation about SEO.

Why is SEO so important?

Now that you briefly understand how SEO works, why do you need it? Have you ever asked someone a question and they responded with, “just Google it.” This is because search engines serve a great purpose in providing us with answers to our questions in our day to day lives. Everyone uses search engines. This makes places like Google, Bing, and Yahoo great platforms to advertise your business. SEO allows your site to rank higher on these search engines. In turn, all those people that “Google it” will have a better chance at finding your website, visiting it, and buying from it.

How can SEO help your business and boost sales?

SEO can benefit any and every business. Search engine marketing is so effective because everyone uses search engines. It can generate web traffic, and as a result, more sales. Using the right keywords allows interested users to find your website and view your products. Search Engine Optimization takes time, as finding untapped keywords and generating quality content isn’t something you do in a couple seconds.

Did you just realize that you don’t have all the time it takes to learn and execute SEO on your website? Don’t worry, a lot of business owners feel the same way. You are busy running your company, and don’t have time to focus on SEO. That is where web companies like Maxprom come in. Maxprom will take the time to learn about you and the business you run to effectively implement SEO on your website.